PeakSpan’s Thesis for Sales Layer

  • PIM market estimated to reach $59B by 2025, growing at a 25% CAGR
  • US PIM Market Penetration: 23% (relative to: CRM: 74%, ERP: 78%)
  • PIM CAGR: 25% (relative to CRM: 11%, ERP: 9%)
  • E-Commerce accounts for 20% over global retail sales
  • Expected to grow by over $500B between 2022 and 2023
  • B2B E-Commerce market value expected to grow at a CAGR of 17.5% to $20.9T by 2027
  • 36% of B2B companies expect an increase of up to 75% in online sales from B2B buyers
  • Supporting omnichannel commerce is cited by a key priority for senior stakeholders (Forrester)
  • 83% of B2B leaders believe that omnichannel is a more successful way to prospect new business
  • Product complexity and number of SKUs continues to rise, mirroring more complex consumer expectations
  • Increased demand more sustainable business practices, which starts with transparency in product data
  • 90% of public companies announced carbon neutrality by 2040
  • 19% of enterprises are at an “advanced” digital maturity, compared to just 15% in 2019
  • 22% of companies in a survey said that 75%+ of their purchases (including from suppliers) occur online10
  • Sales Layer’s procurement use case reduces supplier product onboarding from months to hours
  • For brands to effectively compete with Amazon, they will need to adopt best-in-breed E-Commerce/logistics
  • See here for PeakSpan’s thesis for E-Commerce Logistics (link)
  • The global shift to online has created increasingly diverse customer bases for today’s businesses
  • Language-specific product information is becoming table-stakes
  • Data-sharing in supply chain connectivity was the most used feature among respondents in a recent survey
  • 58% of respondents are using / piloting a data-sharing platform to unite fragmented ecosystems



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PeakSpan Capital

PeakSpan Capital


We are a leading growth stage investment firm partnering exclusively with disruptive B2B software companies.